International Fairs
Commercial events in which international buyers and contractors, exhibitors and other participants of the commercial chain participate. There, exhibitors present a main offer from one or several economic sectors to many potential customers.
The introduction and positioning of a product or services in a certain market is facilitated through international fairs. Likewise, they help to create and maintain the image of a country and its products globally. They are a privileged mechanism of commercial promotion that allows to apply and combine all the variables of the company's marketing such as advertising, merchandising, market research, its promotion, distribution, and its sales force.
Internationalization
Localization
Globalization
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